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Pre-reading: Grand Theft Auto IV Records 609,000 First-day Sales

In groups:

  • Do you play computer games yourself?
  • Which do you play?
  • Do you have a favourite game?
  • Explain what that game is about to the other members of your group.
  • What is the fun in playing computer games?
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Word form

Vís í nýggjum vindeyga
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Dan Sabbagh: Grand Theft Auto IV Records 609,000 First-day Sales

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Sales worth £24.4 million comfortably beat the record for a computer game and eclipsed many blockbuster films.

2

Grand Theft Auto IV sold a record 609,000 copies on its first day of release, generating an estimated £24.4 million at the tills - nearly double the box-office takings of a blockbuster film.

3

The higher-than-expected UK sales figure, compiled by Chart-Track, eclipsed the record of 501,000 held by the previous instalment in the Grand Theft Auto series, San Andreas, in October 2004.

4

It also comes hard on the heels of the success of Wii Fit, on the Nintendo console, which sold 240,000 in its first two days - more than the 200,000 that retailers had been predicting. Wii Fit is the sixth-best seller ever, generating £16.8 million at the tills.

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Last weekend the highest-grossing film was Forgetting Sarah Marshall, which generated £2.1 million at the box office. Casino Royale and Pirates of the Caribbean: Dead Man’s Chest each generated just over £13 million on their opening weekends.

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Grand Theft Auto IV, meanwhile, is on course to beat the record for first-week sales, also held by San Andreas, which achieved 677,000. It is possible that the game could surpass one million sales this week, depending on stock availability. Many retailers have been saying that they are selling out.

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The debut was boosted by the decision by the game’s publishers, Take Two, to release the title in two formats, for the Microsoft Xbox 360 and the PlayStation3. Previous Grand Theft Auto titles were available only on the PlayStation. The Xbox 360 version accounted for 55 per cent of sales.

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Typically, somewhere between a half and two thirds of first-week sales will take place on day one, depending on when in the week games are released. Grand Theft Auto IV’s first week will cover five days of sales.

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Task 4.1.1

Scanning

Read the questions below. Scan the text to find the specific information needed to answer each question.

  • How many copies were sold of Grand Theft Auto IV on its first day of release? And how much money did it generate?
  • How much did it generate in a week?
  • How much did the highest-grossing movie generate?
  • Why was the sale of Grand Theft Auto IV boosted?
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Talk about it

  • Why do you think computer games have become so popular?
  • In your class are there differences in the choice of games between boys and girls? If so, try to explain the reason(s) why.
  • Do you think playing computer games might affect you and the way you look upon the world?
Tú skalt rita inn fyri at skriva viðmerking
Tú skalt rita inn fyri at skriva viðmerking

Glossary

eclipse

[e’clipse] s yvirbrigða, roynast betur enn

copy

n eintak

generate

s vinna, geva

estimated

l umleið

till

n kassatól

box-office takings

n atgongumerkjasøla

previous

l undanfarin

hard on the heels

beint í hølunum

retailer

[re’tailer] n handil

highest-grossing

tann sum gav størstu inntøku

surpass

[sur’pass] s fara upp um

stock availability

[stock availa’bility] sb hvussu nógvir eru á goymslu

account

[ac’count] s standa fyri

ISBN: 9788761657954. © Rithøvundarnir, Systime A/S og Nám 2011